GeneSolutions.com
A bioinformatics company

Corporate Identity
E-commerce Web Site
Marketing Materials

GeneSolutions.com, based in Sunnyvale, California, is a bioinformatics company offering genomic resources to pharmaceutical and biomedical researchers worldwide.

An identity was developed for the newly formed company, including a logo whose form and colors suggest the structure of proteins and the four bases which make up the DNA molecule.

An e-commerce website was designed and implemented to provide scientists and research-ers access to the vast public and proprietary genomic data contained in the GeneSolutions databases.

The objective was to provide the researcher with a clear, intuitive and accessible interface through which he could easily navigate and mine the databases to obtain genetic data on an item-by-item basis from their desktops.

The site also featured search demos, forums and message boards to discuss genomic issues with other professionals, all on a secure and user-friendly website.

In addition to the web site and identity work, a family of product and informational literature was developed, including fact sheets, station-ery and a capabilities brochure.