Travelers Marketing
Specializing in advertising products for turnpike roadways throughout North America

Identity
Marketing Materials
Signage Logistics
Presentations

Travelers Marketing, located in Wellesley, Massachusetts offers Direct2Drivermarketing channels for advertisers who need to reach commuters, small business owners and tourists.

We were asked to revitalize the Travelers Marketing identity. The logo was completely redesigned making it more appropriate and memorable to the unique market in which they serve.

A product brochure system was created to assist in selling the signage, coupon and map products which Travelers offers. A web site was also designed to compliment the product information found in the printed brochures. The web site includes production information and specifications and a client section for uploading art files.

Bach Lees designed the stationery system, produces all the sales presentations and oversees the quality control and production for all three main product lines – signage, coupons and Maps.

We also design the custom maps used by roadways that are involved in the Direct2Driver program, such as the official New Jersey Garden State Parkway Entrance and Exit Guide.