Wild Women Outfitters
Apparel and gear for the adventurous woman

Identity
Signage
Print Materials
Advertising
E-commerce Web Site using IBM Websphere

Wild Women Outfitters is a growing retail company which specializes in outfitting women with casual, active and travel apparel, and supplies and gear for adventure-related activities.

We developed a complete identity program including logo, typographic style and color palette. Vintage, sepia toned photographs of women engaged in various outdoor activities were used as thematic images and gave the program a distinctive sense of style and visual atmosphere. Elements of the graphics program included exterior and interior store signage, promotional materials, advertising, a print catalog and an e-commerce website.

The comprehensive e-commerce web site offer overed 2,000 products. The dynamic site allows customers to browse by directory, activity, or specific item via the Fast Find search option.