Commerce Insurance
Provides property and casualty insurance to consumers and businesses

Program Identity
Fleet Graphics
Signage
Print Materials

Since August of 2000, under the program name of CaresVan, the Mass Highway Motorist Assistance Program (MAP) has been sponsored by the Commerce Insurance Company.  22 roving service vehicles provide free roadside assistance to disabled motorists in the metropolitan areas of Boston, Worcester and Springfield.
We developed an overall program identity, which applied to vehicles, signs, uniforms and printed materials.  In addition to the graphics created for the launch event, we were responsible for coordinating all printing and fleet lettering for approximately 30 vehicles.